The NBA is reportedly targeting to deliver a big-time haul in earning money for its upcoming new television deal.
In a report by Sports Business Journal, the league is in “high hopes for squeezing far more money out of media outlets in negotiations for future TV broadcast rights” and looking to triple their revenue if compared to their current ties with both ESPN and TNT.
The NBA has “high hopes for squeezing far more money out of media outlets in negotiations for future TV broadcast rights,” in part because tech giants including Amazon and Google have “told the league of their interest in streaming the games,” according to Sahil Patel of THE INFORMATION.